I loathe street marketing which, on top of being invasive in our everyday lives, is also getting all "viral" on our asses. "Look, hot guerilla marketing stranger, I don't care if the new mixed cocktail from Captain Morgan's Original Spiced Rum is the most refreshing drink of the summer. I want a seltzer with lime. And I want you to leave me the hell alone."
Recently I learned that my primary source of income would be drying up at the end of September, so I did what I usually do when I need work -- send out resumes, email former freelance contacts, tell all my friends I'm looking. Still, when I was forwarded a "street team needed" Craig's List posting, I recoiled in horror.
And yet I had that certain something they were looking for, and they promised a nice walk through New York City with like-headed individuals.
The company is
Bald Guyz. The products are grooming/personal care items specifically for the bald man's needs.
Well, now, for obvious reasons, this is something I can get behind.
We met at 7am, put on our bright orange shirts, which had the Bald Guyz logo on the front while the back said, "Bald Guyz get better head," and made our way across the Brooklyn Bridge. The WB (soon-to-be CW)-11 and Fox-5 morning shows featured our walk from their choppers (the Fox-5 chopper was being piloted by two bald fellas). As the bald men walked, hot women wearing "Bald Guys are sexy" t-shirts handed out free head wipes and coupons to the baldies we passed.
We had great weather -- not too hot, not too humid -- and from the Brooklyn Bridge we headed uptown through Chinatown, Washington Square Park, Union Square, Herald Square, Rockefeller Center (the tourists loved us), and back down to Bryant Park, where we had lunch and ended our day.
All in all, it was probably about a six-mile walk. Decent exercise. It had been a long time since I'd gone on a long walk through the city, and it's nice to have the occasional reminder of how great New York is. I was walking with an amateur historian (and actor -- lots of actors do street marketing to supplement the acting incomes), and while that may sound boring and/or torturous, it was great, actually. We shared lots of tidbits about what we knew of the city, and how it's changed since we arrived in the early 90s.
There were a total of about twenty bald men. Three were older dudes, one of whom had a thick beard and kept referring to himself as the only "bear." I spent much of the day trying to figure out if the gay implications of his "bear" comments were intentional, but by the end of the day, I was no closer to an answer. I don't know if the Bald Guyz guys just took all the bald men who replied to the Craig's List ad or what (some of the dudes were funny looking), but I was impressed with the diversity of the group they found. Taking out the three or four older white dudes, the rest of the bald dudes were a pretty even split between white, black, and Latino. The hot women were pretty evenly split, too. Shortage on the Latinas, perhaps.
As was inevitable in New York, we passed a bald woman, who looked totally great. One of the rambunctious Latino dudes gave her a head wipe. She looked somewhere between amused and annoyed.
Bald men love their fellow bald men. Many of the baldies we passed would see our shirts, holler "BALD GUYS!" and give us all high fives, ask where they could get t-shirts, graciously accept their free product samples, etc. Then, of course, there was the inevitable bald guy who just wanted to be left alone as he was walking down the street. And on two or three occasions, a bald man approached didn't want to think of himself as bald. Denial won't protect your scalp, buddy!
We were particularly popular with cops. Three equestrian cops doffed their helmets to reveal the domes underneath. Lady cops got free samples for their husbands. Cops inside cop cars used our presence as an opportunity to bust the balls of their bald junior partners, who sat in the passenger seat, sheepishly accepting the coupon.
A homeless dude promised to shave his head if we got him a t-shirt, but I think he struck out. The t-shirts were already on their way back to the office.
And around East 4th Street, I ran into Hil, who'd seen the group but not me (until I shouted at her). She was just arriving at her office, and her first order of business was going to be to email me about the Bald Guyz. Alas, I was already one of them.
Where baldness is concerned, I tend to be a step ahead of others.
Labels: bald, bridge, Brooklyn, New York