Monday, January 05, 2009

Bad Advertising on NY1 - Binder & Binder

I'm not going to get into the details of the poor production quality, shitty graphics, and weak voice over in the low-tech spot for law firm Binder & Binder on NY1. Those issues come with the territory in local advertising. And in some ways, it's an effective ad. It even uses a personal story to demonstrate a larger point (they win Social Security payments for their clients).

Then a lawyer called Binder comes on screen. And he's wearing a cowboy hat.

What's amazing about this is that someone made that decision. Maybe Binder likes his new hat and wanted to showcase it. Maybe Binder is losing his hair and needed to cover his plugs during the only time of year the firm had the budget to produce a TV spot. Maybe someone thought a cowboy hat would say "America." Who knows? But someone made this disastrous decision.

I'm not hiring a lawyer who wears a ten-gallon cowboy hat on a TV spot that airs on a local New York City news station. Neurons are misfiring somewhere here.

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15 Comments:

At 12:49 PM , Blogger Karl said...

I know this doesn't excuse the quality of the commercials, but Binder & Binder runs those ads nationwide. I see them here in Tulsa, when I'm not quick enough with the Tivo.

 
At 6:54 AM , Anonymous Anonymous said...

Agreed. Those ads air in CT, too. That cowboy hat is high comedy. I've started wearing chaps to work.

 
At 12:29 PM , Anonymous Anonymous said...

Yeah, those commercials are on in North Dakota and Minnesota, too. But, hey - if my legal ass is on the line, I want an attorney wearing a cowboy hat. It just screams "John Wayne", and what could go wrong there?

 
At 12:30 PM , Blogger OscarX said...

Yeah, he's on in Minnesota and North Dakota, too. But, hey....When my ass is on the legal line, I want an attorney with a cowboy hat! It just screams "John Wayne", and what could go wrong with that?

 
At 12:58 PM , Anonymous Anonymous said...

Maybe he feels the cowboy hat portrays a Ben Cartwright fatherly figure image from the old TV Series Bonanza. Maybe he's a fan of the Village People. Whatever the reason, it borders on idiocy.

 
At 9:09 AM , Blogger Merlinman2005 said...

Yeah, I'm down here in TX and think the commercials suck. But I'm 22 and have been lucky in life, health and accident-wise. I think the ads are geared towards people who can't help themselves, and who are looking for someone to Care (insert cheesy music here). I didn't know these were playing nation-wide though, because of that, the hat was a very bad idea.

 
At 2:52 PM , Anonymous Anonymous said...

Lose that hat, Binder.
Hasn't anyone told you that it makes you look trivial & stupid?

 
At 9:24 PM , Blogger rleary1 said...

He looks just like those gay faggots in Texas wearing Cowboy hats like John Cornyn or Rick Perry. It's really funny to see these gay ass wannabees. Even George W wore a cowboy hat but fortunately he was born in Connecticut. New Haven. He's really a fake cowboy wannabee. All of these dumb asses that live in Texas think he's a Texan. How fucking stupid is that?? LOL

 
At 11:13 PM , Blogger rleary1 said...

I think everyone should honor Binder & Binder! Sometime in the coming weeks try to wear a 'hardhat', 'fake mustache', and of course 'ass-less chaps'. Binders a fine law firm (he said 'firm!!' aaaaaaahhhhhha

 
At 6:00 PM , Anonymous Rossvegas said...

Hey, I'm up here in Canada and we get the amazing Binder Lidâ„¢ here too. I'm guessing he's hiding a bald dome, because that hat is just WAY too ridiculous to be worn otherwise.

 
At 5:44 PM , Blogger Jacob said...

Man scares the SHIT outta me! Creepy bastard, ya know? Him and that dog ugly hat. I wouldn't trust a dime of my money, or my neighbors money with that man

 
At 6:05 PM , Anonymous Anonymous said...

I worked for Binder for approximately 2 years. All I can say is that you do not want to file a claim with them. Go to a local lawyer. They do not send lawyers to do your cases, but rather inexperienced non-attorney representatives, usually straight out of undergrad. These people get maybe 3 months of training and then are "qualified" to represent you in your claim. The fact is, Mr. Binder will often string clients along in order to obtain more money. The more case stages you lose, the more money they get on remand. They have a revolving door staff, and you are likely to go through five to upwards of 25 caseworkers, all who know nothing about your claim. Furthermore, embarrassing medical records are passed throughout the office to the staff's amusement. Trust me, you don't want to do business with this company.

 
At 6:06 PM , Anonymous Anonymous said...

I worked for Binder for approximately 2 years. All I can say is that you do not want to file a claim with them. Go to a local lawyer. They do not send lawyers to do your cases, but rather inexperienced non-attorney representatives, usually straight out of undergrad. These people get maybe 3 months of training and then are "qualified" to represent you in your claim. The fact is, Mr. Binder will often string clients along in order to obtain more money. The more case stages you lose, the more money they get on remand. They have a revolving door staff, and you are likely to go through five to upwards of 25 caseworkers, all who know nothing about your claim. Furthermore, embarrassing medical records are passed throughout the office to the staff's amusement. Trust me, you don't want to do business with this company.

 
At 1:12 PM , Anonymous Anonymous said...

The same ad run's here in Ky; he just looks silly with it and I thought he was try to look like Crocodile Dundee with it on or just covering up his bald head --- could you imagine him trying to go before a judge with that on, LOL :-)))))))

 
At 12:44 AM , Anonymous Greg Goodson said...

For sure dude, I just finished writing a blog post about this Charles Binder fellow. I figured out why he wears a hat, amongst other things:

http://www.greggoodson.com/2010/02/23/binder-and-binder-cowboy-hat-whats-the-deal/

 

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