Diversity Reminiscent of Offensive Jokes

Local advertisers understand that we've got ourselves a melting pot here in New York City, so portraying diversity in local ads proves a sensitivity to our many cultures. Or perhaps local industry just knows that they have many target audiences from which to take money.

Large companies will create individual ad campaigns targeted toward the different markets. But what do you do if your budget only allows for the creation of only one campaign or even only one ad?

Easy! You shove as much diversity into that ad as possible!

A pattern is emerging on NY1, everyone's favorite local news station. You get three people. A white dude, an Asian woman, and a black dude. Show them enjoying your product in perfect harmony. Done.

The white dude is sometimes a white woman, if more women use the product than men.

A white dude, an Asian girl, and a black guy are watching TV... A white girl, an Asian chick, and a black dude are going shopping...

Keep an eye out for this pattern, B&E readers, and ask yourself: where are the Latinos at?