Bad Advertising on NY1 - NY1
Any TV channel does its share of self-promotion. When I'm watching Major League Baseball's Game-of-the-Week on Fox, they do everything they can to convince me that I'm missing out on an amazing program called "Bones."
So naturally, NY1 promotes its other programs: Inside City Hall, On Stage, The Call, and more.
But NY1 also does a little something that I haven't seen on any other channel. NY1 does advertising about its advertising.
They're short little spots, man-on-the-street interviews with New Yorkers who like their bus ads. The bus ads are nothing but the blue NY1 logo on a yellow background with black type. They feature one of three headlines: Congestion Free; Alternate-Side Talking; or No Trans Fat.
Enthusiasm from the New Yorkers-on-the-street varies somewhat. A couple people say the right things (to appear on the ad), but seem genuinely confused. One person says, "I'm gonna look for the whole set!" which is really too bad.
Some might call advertising about advertising fresh or out-of-the-box thinking or "totally meta." I call it stupid and curiously narcissistic.
Labels: advertising, NY1
posted by Dan G @ 7:15 AM
3 Comments
3 Comments:
They're doing that kind of thing a lot out here on the radio? "Monkey farts. Did you hear them? So did thousands of our listeners. Why not advertise with us?"
I don't find it stupid or narcissistic; I find it desperate. "We suck at our job so badly that we can't even come close to filling all of the time given to us. For the love of Jesus, call me so I don't lose my job!"
I would have loooooved to have been in on that pitch meeting. If there was a pitch meeting. Chances are they just had two minutes to fill and so they slapped some poor reporter down on the street to fulfill the world's dumbest assignment ever. Why not just point at things and get peoples' opinions? Taxicab! Poodle! Now that would have been genius.
Oh how I love this B&E segment!
(You do realize that "Bones" stars the sister of your imaginary girlfriend, the not-as-quirky-but-very-nice-I-know-from-personal-experience Emily Deschanel?)
(Sorry about the inappropriate use of apostrophe. I was holding the baby.)
Post a Comment
<< Home