Bad Advertising on NY1 - Koeppel Auto
We're a NY1 house in the morning. Local news. Weather reports every ten minutes. It's oddly compelling. When I first discovered NY1, oh so many years ago, I found it immediately comforting. New York TV's local ads are just as bad, if not worse, than local ads outside New York.
These ads are difficult to find online, so you'll just have to deal with a description.
Jackie Mason is a comedian popular with a certain subset of the New York population, or dare I call them, old Jews. I'm fairly certain that Jackie Mason's never actually made me laugh (but then I'm not old or Jewish), so he lives in my consciousness among "comedians who don't make me laugh." Dane Cook has lived at the top of that list for a couple of years.
Anyway, it's not so much that Jackie Mason's not funny to me that makes this such a terrible ad. It runs thusly:
Mr. Koeppel (from Koeppel Auto) approaches Jackie Mason, "wowed" that Jackie Mason's in his dealership. Koeppel offers an exchange: a car for two tickets to Jackie Mason's latest show. Jackie is at first thrilled, then offended, that someone would deem his show to be the same value as a car (I don't know if Koeppel sells new or used cars). Mr. Koeppel ups the offer with a pastrami sandwich and a pickle. They have a deal.
End of commercial. That's it.
No, I don't know what's in it for me, the potential customer. I don't understand the partnership. Mr. Koeppel comes off as less wowed or thrilled and more nervous and sweaty. Jackie Mason looks like he's got a half hour blocked out to do this shit, so let's get it over and done with.
And either Jackie Mason refused to do whatever the original script was, or Mr. Koeppel was so happy to have Jackie Mason agree to do an ad for him that he gave Jackie carte blanche. Probably even more likely is that Jackie Mason showed up, they improvised ten takes or so of slightly varying approaches, and then some editor was left to cobble together whatever made the most sense.
It's a bad ad. But at least it runs several times every morning.
Labels: advertising, NY1
posted by Dan G @ 7:13 AM
3 Comments
3 Comments:
http://video.search.yahoo.com/video/play?p=bald+guy&n=21&b=61&ei=utf-8&js=1&fr=yfp-t-501&tnr=20&vid=1102739922
Wow, how can you not love Jackie Mason?!? He carries the entire "Caddyshack 2" fiasco, even though it's only two feet long, but c'mon! And the freakin' Honda ads?!?
What, next you'll tell me you don't like Joe Franklin, or Shecky Green, or Ida Lupino, for g-d's sakes!
I know what your problem is, fella... you are a blue-eyed, formerly blond-haired Kansas Jew hater! I don't care who you formerly dated, admit it! Honey, where the damn ACLU number, or is it the JDL?
It's people like you that make me sick. That and that Nasonex bee.
OK, look, I drinking a LOT of scotch right now (Oban, a nice little single malt from Argyll, Pa34 5NH) and have to apologize to my dear, sweet and altogether NON-antisemitic friend, Dan. I know you love the Chosen people as much as you love warm apple pie and hush puppies (?), and I apologize for my rash remarks.
But just look at Jackie Mason's heavily reworked face, and feel the borscht-belt humor oozing from him... c'mon, you can at least smile at the thumb gestures? The goofy hair? No?
Okay, on to another scotch, then...
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