Saturday, May 19, 2007

An Open Letter to MoMA

As some of you probably know, I've been rather pissed off at the Museum of Modern Art since they so unceremoniously came and went from my Queens neighborhood. Then they raised their ticket price to $20 because art should only be enjoyed by those who can afford to enjoy it.

Anyway, their leftover sign has been in its current state (pictured) for many months, and I'm tired of it. (That's part of the A of MoMA on the right. There are better angles than this one, but this will have to serve for the time being.) I wrote this email to MoMA this morning...

Dear MoMA,

Please show some respect for our neighborhood.

As a resident of Sunnyside, I was thrilled that MoMA came for a temporary stay during renovations to its midtown location. As the 7 train approached, the sign on top of the building (you know the one -- with the cubes spelling out MoMA) added some excitement to the arts scene in our fair borough.

But ever since you left Queens to move into your new space in September of 2004, I've been waiting for you to do something about that sign. For a while it was promoting nothing but your leftover storage and office space.

Then it appeared you were finally taking it down. And for what seems like the past year (maybe longer, maybe shorter), the sign has been half-removed.

Do you think we don't care how our neighborhood looks? It's one of the first and most noticeable things you see as the 7 train crosses over the rail yards into Sunnyside. Your lack of respect for our neighborhood, after we welcomed you so warmly for your temporary stay, is truly astounding.

Even if you really don't care about Sunnyside, Long Island City, or Queens in general, I would think that the issues surrounding the sign would be handled by your communications department. Surely someone at MoMA is aware that the half-sign is exceptionally poor use of the MoMA brand. A proud, aesthetic, arts organization is being associated with -- and indeed causing -- urban blight.

Please do something about your sign. We're not art snobs obsessed with beautification but, for crying out loud, we don't need you making our neighborhood uglier.

I've copied this email to my City Councilman Eric Gioia in the hopes that the City of New York will encourage you to do something about the mess you left behind in Queens.

My mother taught me to clean up after myself. It's not too much to expect the same from (to quote your mission statement) "the foremost museum of modern art in the world."

Thank you,
Dan
Sunnyside, Queens

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1 Comments:

At 10:56 PM , Anonymous TEHOMAUUN said...

Dear Sir;

M is for the Message that you have sent our way
O is for your Oral skills, so boldly on display
M is for the Mitzvah that your words of wisdom bring
And A is for the Acting in the Fellowship of the Ring

No, we don't understand it either. But that's surrealism for you.

Sincerely,

The Entire History Of Modern Art Up Until Now

 

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